Google, is saying: “launch early and iterate.” This approach is usually limited to their engineers, this apparently applies to google mailroom as well! As you may have read in google blogosphere, we hit “send” a bit early on a comic book introducing our new open source browser, Google Chrome. As Google believe in access to information for everyone, so they have now made the comic publicly available  you can check it below. As Google will be launching the beta version of Google Chrome on September 2, 2008 in more than 100 countries.

So why Google is launching Google Chrome when Firefox exists with the support of Google itself ? Because Google think and believe that Google can add value for users and, at the same time, help drive innovation on the web.

Google Team spend much time working inside a browser.  They search, chat, email and collaborate in a browser. And in spare time, they shop, bank, read news and keep in touch with friends — all using a browser. Because they spend so much time online, they began seriously thinking about what kind of browser could exist if they started from scratch and built on the best elements out there. Google realized that the web had evolved from mainly simple text pages to rich, interactive applications and that they needed to completely rethink the browser. What they really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what they set out to build.

On the surface, they designed a browser window that is streamlined and simple. To most people, it isn’t the browser that matters. It’s only a tool to run the important stuff — the pages, sites and applications that make up the web. Like the classic Google homepage, Google Chrome is clean and fast. It gets out of your way and gets you where you want to go.

Under the hood, Google were able to build the foundation of a browser that runs today’s complex web applications much better. By keeping each tab in an isolated “sandbox”, they were able to prevent one tab from crashing another and provide improved protection from rogue sites. They improved speed and responsiveness across the board. They also built a more powerful JavaScript engine, V8, to power the next generation of web applications that aren’t even possible in today’s browsers.

This is just the beginning — Google Chrome is far from done. They are releasing this beta for Windows to start the broader discussion and hear from you as quickly as possible. They are hard at work building versions for Mac and Linux too, and will continue to make it even faster and more robust.

Google owe a great debt to many open source projects, and Google is committed to continuing on their path. Google have used components from Apple’s WebKit and Mozilla’s Firefox, among others — and in that spirit, Google is going to  make all of the code open source as well. Google hope to collaborate with the entire community to help drive the web forward.

The web gets better with more options and innovation. Google Chrome is another option, and Google hope it contributes to making the web even better.

So check in again tomorrow to try Google Chrome for yourself. I’ll post an update here as soon as it’s ready.

Happy surfing with Google Chrome